‘I just liked the logo’: How branding can help you make your university choice.

I expect at some point, you will all look at a university website and think ‘Yes, that’s exactly what I’ve been looking for!’, or perhaps ‘Nah, this isn’t for me’. And trust me, a lot of that will be to do with their brand, and how they have presented themselves.

Because of this, I wanted to give you just a few thoughts about university branding.

Bear with me; I promise there will be some useful take-aways at the end, and along the way you’ll learn some new stuff about marketing and strategy.