University branding, the real UCAS deadline, and what education is actually for.

This week we look at something a bit off-beat: university branding.

Now I’m very aware that in 25 years of working in universities I’ve never had a single student show the remotest interest in university branding.

But that’s what makes this newsletter a bit different, right? Because if you want to find a university that matches your values, and fits your personality, there is 100% something to learn from the way universities brand themselves.

We also learn a super-important fact about the UCAS deadline.

And we hear an interesting philosophical take on what education is really for.