Articles
Something new every week!
Search all articles
Six things I’d do if I were choosing a university course right now
OK, so I applied to universities in the 80s.
No league tables, no social media, and in fact no internet at all. Just a very large book in the school careers library with some serious lists in it. And a handful of prospectuses - though even those weren’t quite like the glossy brochures of recent years.
I basically chose on the basis of hearsay, reputation, and following in the footsteps of my siblings.
No disrespect to my siblings, but it was a pretty terrible way to choose a university.
Knowing what I now know, after a 30 year career spent in university marketing and admissions, it’s no surprise that if I had another chance, I’d do things a bit differently.
‘I just liked the logo’: How branding can help you make your university choice.
I expect at some point, you will all look at a university website and think ‘Yes, that’s exactly what I’ve been looking for!’, or perhaps ‘Nah, this isn’t for me’. And trust me, a lot of that will be to do with their brand, and how they have presented themselves.
Because of this, I wanted to give you just a few thoughts about university branding.
Bear with me; I promise there will be some useful take-aways at the end, and along the way you’ll learn some new stuff about marketing and strategy.
University rankings and league tables: just how useful are they?
You will probably be familiar with the concept of university league tables: they are rankings of universities, listed from best to worst, published so that you can easily identify the top universities in the country, and in the world - right?
Well, let's see…
Top 10 things I learnt at the University of Cambridge Open Day
A few days after I’d been to the University of Oxford Open Day I had a message from a long-standing friend that he’d be attending the University of Cambridge Open Day with his son the following week. Did I want to meet up?
I thought for at least half a second before replying a very positive “yes”. After seeing Oxford, what better than to see their nearest and dearest rival on equal terms. And of course to catch up with an old friend who I hadn't seen for a couple of years (you know who you are!)
So off we went, on a beautifully sunny day to visit the University of Cambridge!
Top 10 things I learnt at the University of Oxford Open Day
At the start of the summer, I was staying with my brother in London, and his niece had booked to attend the University of Oxford Open Day. “Would I like to go along with them?” they asked.
In my 30+ years working in universities, I’ve visited Oxford numerous times, and I’ve shared a stage with University of Oxford admissions tutors even more often. But I’ve never been to an Open Day there, and I’ve never been right inside any of the individual colleges. I couldn’t resist the opportunity!
Embrace the chaos: Nietzsche and choosing a university
Ever read any Nietzsche? Nope? Me neither! But I have read a little bit about Nietzsche, and one of his ideas particularly resonated with me when it comes to choosing a university. The quote that caught my eye was this:
“You must still have chaos in you to be able to give birth to a dancing star”.
When is a top university not a top university?
Back in the spring, I used to keep seeing an advert on Facebook suggesting I should study for a British Masters degree at the “9th Best University in the UK”. The university in question was Liverpool John Moores University.
Now, I mean no disrespect to Liverpool John Moores, but it is not a university that has troubled the top 10 in any of the major league tables, so I was naturally curious about this claim to be ninth best? By what measure were they making this claim?
Well, the small print on the advert gave the source…
Virtual open days vs. Physical open days: Which are better for you?
It’s coming up to open day season at UK universities, with most universities offering the chance for you to visit their campuses during June, July, September and October. These events can attract anything from a few hundred to a few thousand visitors and are designed so you can get a feel for their university, learn about their courses, facilities and student life, and generally help you make informed decisions before you apply.